1st March is the national day of Wales, is it a marketing opportunity?
You find yourself wandering through a foreign city, your heart a little tight as you think of the lush hills of Wales. You terribly miss the daffodils dancing in the wind, the warm laughter, the delights of the 1st of March. Here, no one proudly wears the leek or raises a Welsh flag outside their home, nor do they celebrate St David's Day. But what if that could change?
And what if you could infuse the spirit of the dragon into your marketing and make this celebration shine far beyond the Welsh borders?
By incorporating national celebrations like St David's Day into your content plan, you create a powerful emotional connection with your audience. It’s an opportunity to tell an authentic story, share traditions, and add a unique touch to your brand. So, are you ready to ignite your strategy with the flame of the dragon and outshine the competition?
Why do national holidays resonate with you?
Imagine a Welsh expatriate, far from his country, dreaming of the comforting taste ofun cawl and Welsh Cakes – this soup & these delights from his homeland – or joyful songs that resonate in the valleys on the 1st of March. It’s not just a celebration, it’s a piece of the heart, a breath of nostalgia. And you, with your brand, can awaken these emotions!
At Scirocco-Pro, we know that digital prospecting can uncover these little gems: who in your audience has a soft spot for daffodils or dragons?
It’s a golden opportunity to capture their attention with a message that hits the mark. Including these dates in your content is like planting flowers in a field: it catches the eye and brings a smile.
" We are dying from overthinking. We are slowly killing ourselves by thinking about everything. Think. Think. Think. You can never trust the human mind anyway. It’s a death trap. "
Want to engage your audience?
On the other hand, let's not kid ourselves, there are pros and cons. Including a national holiday is great for connecting: take St David's Day, for example. With a well-crafted digital marketing strategy, you could run a vibrant campaign – a Welsh recipe competition or a video featuring virtual daffodils brightening up the screens.
But be careful, if your audience doesn't know about this celebration or doesn't care, it can fall flat, like a dragon without wings. And then, the climate also plays a role: fewer daffodils in the fields because of the changing seasons?
It's an opportunity!
We can imagine a campaign that raises awareness, that makes people happy with a clever message. We love to plan and create marketing content that makes sense, that soars high and outshines the competition with the spirit of the dragon – powerful, proud and ready for anything! (like a Vaudois!!)
" I like to feel glamorous, and I love to look good, but I also love to connect with people on a human level. "
So, shall we get to work?
Do you see the picture? Incorporating national holidays into your plan isn't just a trend, it's a way of saying to your audience: "We see you, we understand you, and we celebrate with you!"
Whether you are a CMO, brand manager, or sales manager, we are here to help you make a difference. With our digital prospecting, we find your hidden dragon fans; with our digital marketing strategy, we build a plan that stands out; and with our content creation, we bring your ideas to life.
" Television is about bringing people together. It’s about saying, ‘Come here, look at this, feel this with me.’ "
In summary, we at Scirocco-Pro are here to help you with your planning and content creation. Together, we can imagine campaigns that stand out and invite your customers to get involved, share, and be part of the adventure..
Contact us today at Scirocco-Pro, and together, let's spark some excitement that will make your clients happy – and your competitors a little jealous, let's be honest!
