As brands, as a society, we are like eagles. We scan the digital horizon from the heights: in search of the right currents, the right signals, the right moment. And this June, Pride is much more than just a rainbow decoration on the horizon: it is a powerful updraft like the Scirocco but demanding like the eagle that pushes us to reflect on our course, on our way of flying.
At Scirocco·Pro, we believe that digital prospecting is not just about "reaching more customers", it’s about learning to spread our wings in a different way. For you, the brand managers and marketers of SMEs in French-speaking Switzerland, it’s an opportunity to show that your values are not just a seasonal veneer, but a true compass.
The trap of pink washing? A low-flying flight.
You know it: displaying colours without conviction is risky. The public is no longer fooled. Pink washing is like flying against the wind while poorly imitating eagles: you tire yourself out for nothing, and you lose credibility. Consumers want the real, the lived, the sincere. Not just a rainbow banner in June, but a consistent positioning all year round.
To aim high is to hit the mark.
Prospecting in June is about capturing a moment of collective conversation, but with tact and strategy. It requires listening, learning, and showing that you are there to support and celebrate, not just to capitalise. As an eagle, you adapt your wings to the wind: you tailor your messages, personalise your approaches, and take care of your landing page as much as your values.
And what if we flew together?
Scirocco·Pro helps you adjust your flight: we support you in digital campaigns that are meaningful, substantial, and impactful. With our agile methodology, our prospecting tools, and our local grounding, we help you engage in conversation with clients who share your commitments, not just your products.
In June, and throughout the year, authenticity is your best ally to soar high.
👉 Want to turn your digital prospecting into a smooth glide? Tell us about your challenges. We will respond to you candidly and with an eagle's eye.
